nesto Inc. (“nesto”, “we”, “us”, “our”) respects your privacy. This Privacy Policy (“Policy”) explains what personal information we collect on the websites that are owned or operated by nesto (“Websites”), why we collect it, how we use and disclose it, and the choices available to you. It also applies to personal information we obtain by email or other channels that reference this Policy (collectively, the “Services”). The terms “you” and “your” refer to the individual whose personal information is processed by nesto.
nesto’s Websites support B2B engagement (e.g., demos, “contact us” requests, etc.) and are not intended for consumer onboarding. However, consumers may still contact us through general mailboxes; where that occurs, we handle such information in accordance with this Policy.
What categories of personal information do we collect?
“Personal information” means information about an identifiable individual. Depending on how you interact with us, we may collect:
- Business contact: name, job title, company, work email, and work phone submitted via our contact forms.
- Identity: first/last name and any information you include in free text fields.
- Communications: the content of your inquiries, meeting/demo preferences, feedback, or correspondence.
- Technical: IP address, device identifiers, browser type, pages viewed, clicks, geolocation (approximate), and similar usage/diagnostics captured through analytics and pixels.
- Recruitment (if you apply for a role via links from the Websites): résumé/CV, cover letter, employment history, and related details.
We do not intend to collect sensitive categories through these Websites. Please avoid submitting unnecessary personal information in free‑text fields.
How do we collect your personal information?
We use a variety of methods to collect your personal information, including the following:
- Direct interactions: when you complete a contact/demo/newsletter form or correspond with us. These forms are designed for business contacts acting in a professional capacity.
- Automated collection: cookies, pixels, and similar technologies record Technical information to help operate and secure the Websites and to understand and improve engagement.
- Recruitment: if you follow links from our Websites to apply for roles, we collect Recruitment information as provided by you or your recruitment platform.
Why do we collect and use your personal information?
We may use the information collected for the following purposes:
| Purpose | Type of personal information |
| Respond to inquiries; schedule demos or meetings; manage B2B relationships | Business contact; Identity; Communications |
| Operate, secure, and improve the Websites (including analytics, debugging, and performance) | Technical; Identity/Communications, as needed |
| Conduct marketing/advertising measurement and optimize B2B campaigns | Technical; Business contact (where permitted) |
| Recruitment (if you apply) | Recruitment; Identity; Contact |
| Comply with legal obligations and enforce terms; prevent fraud or abuse | Any category as necessary |
We rely on your consent where required (e.g., optional marketing communications and cookies beyond strictly necessary). In a B2B context, certain business contact information may be handled based on your implied consent or applicable exceptions under Canadian privacy laws, while maintaining high transparency and opt‑out options.
To whom do we disclose your personal information?
We share personal information only as needed to fulfill the purposes above, as follows:
- Service providers / processors that host, operate, and support our Websites and go‑to‑market stack (e.g., cloud hosting; Google Analytics for measurement; LinkedIn Insight Tag for B2B campaign attribution; CRM/marketing automation).
- Corporate transactions, legal, and compliance: to comply with law, respond to lawful requests, protect rights and safety, or as part of a merger, acquisition, financing, or sale of assets.
- We do not sell personal information.
We require service providers to protect your information and use it only per our instructions.
International transfers
Our service providers may process personal information outside your province or country, including in the United States. Such information may be available to foreign courts, law enforcement, or national security authorities. We implement safeguards appropriate under applicable law for these transfers.
How do we protect your personal information?
We maintain physical, technical, and administrative safeguards designed to protect personal information against unauthorized access, use, alteration, and disclosure. Nevertheless, no method of transmission over the Internet is 100% secure, and you use the Websites at your own risk.
How long will we keep your personal information?
We retain personal information only as long as necessary to fulfill the purposes described in this Policy, including to meet legal, regulatory, tax, accounting, or security requirements, or to establish or defend legal claims. When no longer needed, we delete, anonymize, or securely de‑identify information in accordance with applicable laws and our data retention standards.
Children under the age of 14
The Websites are not intended for children under 14, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, please contact us so we can delete it.
Your rights in relation to your personal information
Subject to legal limits, you may have rights to access, rectify, delete, port, or object to / restrict certain processing, and to withdraw consent at any time (without affecting prior lawful processing). Requests can be made by contacting our Privacy Officer (see Section 13 – How to contact us). For Quebec residents, the right to data portability, de-indexation and re-indexation may also be available to you.
Cookies and similar technologies
We use cookies/pixels to operate the Websites, measure usage, and improve our B2B marketing. Key tools include Google Analytics (initially) and the LinkedIn Insight Tag, and we may add others over time to support our campaigns. You can manage cookie preferences through your browser settings. Opt‑out options include the Google Analytics Opt‑out Browser Add‑on and industry ad choices programs (e.g., YourAdChoices, and Network Advertising Initiative).
Hyperlinks to other websites
The Websites may link to third‑party sites or services not controlled by nesto. Any information you provide to those sites is governed by their privacy policies, not ours.
Changes to this Policy
We may update this Policy from time to time. Changes will be posted on the Websites and become effective when posted. Your continued use signifies acceptance of the updated Policy.
How to contact us
If you have any questions, concerns, or requests regarding this Policy or your personal information, please contact our Privacy Officer: privacy@nesto.ca